Organic
Cotton

The most important raw material in making our clothing, and essential for a sustainable fashion brand. But also buttons made from bamboo, sustainable fabrics, natural dyeing processes and much more. Although very common, we will not use materials obtained directly from animals.

"Every flower is a soul blossoming in nature"
~ Gérard de Nerval

Fair
partnerships

Anyone involved in producing clothing for EQ will be treated and rewarded fairly. We do not accept any form of slavery and we will do everything we can to change circumstances for the better for everyone.

"Let there be work, bread, water and salt for all"
~ Nelson Mandela 

Slow
Fashion

No leopard prints and hyped designs. We sell the highest quality essentials to wear for the rest of your life. Vary with colors, designs or different looks. Don't be tempted to buy cheap, low quality clothes. Usually recognizable by large sales offers.

"The earth is what we all have in common"
~ Wendell Berry

Circular
Economy

The profit we make here in the Netherlands is worth so much more in developing countries than we can imagine. This is exactly what we mean by circular economy and equality. Privileges we have acquired can be turned into benefits for someone who deserves a chance.

"The world has enough for everyone's need, but not enough for everyone's greed."
~ Mahatma Gandhi